Building Traffic Through Search Engines

 

Internet Marketing Is As Easy As 1-2-3

Part 1: Building Traffic Through Search Engines

Internet marketing is easy but it isn't an overnight proposition; 1-2-3 could be weeks, months or years of Internet marketing before your web site becomes viable. Don’t stop reading yet -- I’m living proof that micro businesses can earn 6+ figures annually online, with little or no money invested in the early stages.

This isn’t about selling vitamins to your family and friends, nor is it any kind of network marketing type of company. I own a business that’s traditionally associated with walk-in traffic, not search engine traffic: postcard printing.

Over the 8 years I’ve had a Web site, I’ve accumulated a lot of tips on running an online business, and I’d like to share some of the Internet marketing search engine tactics I’ve learned.

If you like to do-it-yourself, subscribe to some of the good and free newsletters about Internet marketing available:

• Danny Sullivan’s Search Engine Watch. There is both a free and fee-based newsletter.
• Jill Whalen’s High Ranking Advisor.
• Adventive has, at last count, 20 discussion lists, from selling online to getting your site reviewed.
• Dr. Ralph Wilson’s Web Marketing and Ecommerce.
• The LED (previously known as Link Exchange Digest).

Yes, it’s a lot of reading, and yes, I continue to read many of the above publications. If your Web site is new, you’ll want to know how to create good titles, and learn what META TAGS mean. And these days, it’s important to know how to write good copy so your Web site will be found by the search engines.

Search engine submission is another important part of successful Internet marketing. On the next page are some search engine submission tips to help you build search engine traffic